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About Parle

Learn About the brand

For more than fifty years, Parl&eacute; has transcended the definition of a mere jewelry brand, weaving a rich narrative imbued with love, trust, and dedication. We are drawn to gemstones that whisper tales of beauty, rarity, and intrinsic value, transforming them into artfully crafted designs that embody quality, endurance, wearability, and pure delight. From the mystic allure of Australian opals to the globe's most captivating jewels, Parl&eacute;'s legacy shines with unparalleled distinction.<br><br>Beyond crafting, we advocate for artisanal gem mining communities, amplifying their voices and stories. These narratives, enriched with 14 consecutive years of JCK's Jewelers' Choice Awards, are shared passionately with our retail partners and treasured collectors. With Parl&eacute;, you don't just wear jewelry; you embrace elegance, you carry a legacy.

Parle

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Jimmy Smith Jewelers is an Authorized Parle Retailer

Come in to try on anything from the Parle collection.

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Visit Us
2306 6th Avenue SE
Decatur, AL 35601
(256) 353-2512
Hours
Monday:Closed
Tues - Fri:10:00am - 5:00pm
Saturday:10:00am - 1:00pm
Sunday:Closed
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