Family owned and operated since 1973 (256) 353-2512
ENGAGEMENT RING BUILDER
BROWSE GIFT REGISTRY
A. Jaffe is world-renowned for high-quality metals and stones, as well as flawless ring designs. It's no wonder -- the New York-based company has been bejeweling the fingers of brides since 1892. Each gold or platinum engagement, wedding and anniversary ring is individually designed and handcrafted to perfection. An A. Jaffe ring is a piece that will be treasured now and forever. For more information, visit www.ajaffe.com.
Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our family owned business has had a commitment to manufacturing the best in fine diamond jewelry for nearly a century. Our quality and workmanship is unsurpassed and our styling is legendary. Our knowledgeable and experienced staff selects only the most brilliant diamonds to be meticulously hand set into exquisite, handcrafted Allison-Kaufman diamond jewelry.
With over 500 bracelets from which to choose and made in the USA using recycled metals, Angelica offers easily adjustable bracelets with charms that let a woman show how she feels, what she believes in and who she is. Angelica is from the Royal Chain Group, a 35-year-old, 2nd generation family-owned company and one of the countrys leading and most respected manufacturers of jewelry. In addition, $.25 of each bracelet is donated to Generation Rescue, a national organization committed to improving the quality of life for those affected with autism.
Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum. Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a 6 step quality control process to ensure that your wedding ring will last for generations.
Established in 1999 by Morrie Knopp, Beverley K is a prominent brand among fine jewelry retailers. The company is renowned for stunning vintage reproductions, brilliant detail work, full customization services, and old-world craftsmanship. Master artisans design and fabricate, polish, engrave and mill Beverley K Jewelry by hand. Every design is available in 14K and 18K white, rose, and yellow gold, as well as platinum. The collection distinctively embodies enduring grace, style and beauty; there is nothing quite like Beverley K.
For over 135 years, Bulova has stood proudly in the vanguard of American innovation. A pioneering force in the industry since opening a small store in Lower Manhattan in 1875, Joseph Bulova transformed how watches were worn and how time was perceived. An independent thinker alert to the era's risk-taking ethos, Bulova presented one innovation after another, establishing a dedication to creativity and change that endures to the present day.
Carizza features some of the most intricate pieces from our diamond bridal collection. Every piece is masterfully handcrafted and embodies a sense of artistic expression that is sure to excite even the most discerning clientele. Each Carizza design is available in a select choice of precious metals.
In 1947, Nicholas DeCristofaro Sr., a hard working tool maker by trade, decided to venture into the jewelry industry. In 1965, he founded the Carla Corporation. Nicholas, along with his son-in-law Ralph V. Fleming Jr., built a dynamic precious metal jewelry manufacturing business. Today, his grandsons, Ralph V. Fleming III and Brian Fleming carry on his legacy.
Welcome to the World of Chamilia. Discover all the ways to express yourself with one-of-a-kind jewelry. Design combinations of dazzling sterling silver, 14k gold, Swarovski crystal, colored stones and Italian Murano glass that reflect your life and your experiences. Inspired by your personal sense of style, your Chamilia jewelry is as unique as you are.
With over 25 years of experience, Color Merchants is a leading supplier of diamond and gemstone jewelry. Their stunning collections range from classic birthstone pieces to their signature Dashing Diamonds line which features intricate diamond pendants and earrings. Their highly trendy collections consist of some of the finest diamond and color jewelry, which are priced very affordably.
Our Forge line features contemporary metal wedding rings are created from some of the earth's most indestructible materials. From classic styles to innovative lasered designs, the Forge line of wedding rings offers a contemporary spin on a traditional symbol of love.
Cultured Pearls are one of the most intriguing, stunning and beloved gems in the world. Imperial cultured pearls are fashioned into jewelry using a wide variety of pearl types. With Akoya pearls, Tahitian pearls, South Sea pearls, freshwater pearls, and Keshi pearls, you can clearly see what makes this collection Imperial.
Lafonn offers extravagant handcrafted designs in sterling silver, handset with the worlds finest simulated diamonds. Unsurpassed quality and dazzling perfection are the foundation of Lafonn's brilliance and fire. As a design house and manufacturer with over 30 years of experience in the art of fine jewelry, Lafonn is proud to offer our collection of couture sterling silver jewelry. The moment you touch and handle our jewelry, you will experience the difference. Lafonn products give the opportunity to own a beautiful, well made piece of jewelry at a price that is within reach. <br>
Experience the Italian artistry and craftsmanship by Leslie's, complementing bold styling and elegance. This premier jewelry collection features a variety of timeless, traditional, and fashion-forward trends in 14k gold, 10k gold, and sterling silver, with designs available in bracelets, bangles, pendants, necklaces, rings, earrings, charms, chains, and more.
Lily and Laura® Bracelets are hand crocheted by village artisans in Nepal bead by bead, while working in the comfort of their homes and in the sunshine on their rooftop decks with their families nearby. Only the finest Matsuno glass beads are used in every Lily and Laura bracelet and because each bracelet is handmade, no two are exactly alike.
Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches. <br>
As a Master IJO Jeweler, we practice strict ethical values that concern trust, integrity, expertise, and honesty. The Master IJO Jeweler Collection is a result of IJO designers who work together to join magnificent craftsmanship with elegant designs. This collection of fine jewelry is exclusive to Master IJO Jewelers.
The Collection includes hundreds of different beads that allow you to &quot;get personal&quot; and create unique jewelry reflecting your own individual style. The beads are designed and produced in Europe featuring Italian Murano Glass, Onyx, Mother of Pearl, Sterling Silver, Gold and Bronze. The possibilities are endless as to what each bracelet, necklace or earrings can look like. You start with just one bead and add additional beads as desired. Arrange and change the beads to compliment any fashion wardrobe of the day. The Collection offers a stopper system that creates segments allowing each bead to move independently as you move your wrist. Change just one segment or the entire piece; the inspiration is left to your imagination.
Literally born into the world of jewelry, Phillip Gabriel Maroof the designer behind Phillip Gavriel founded his collection after studying in Florence, Italy. The beauty and history of the Renaissance intensified his already developing design sensibility and became the catalyst in launching his passion. Every piece of jewelry in the collection tells a story and comes from the heart. The collections are inspired by an important part of Phillip himself, whether it be a place he has travelled to, or simply something beautiful he experienced. Crafted in gold, sterling silver and precious gemstones, Phillip Gavriel jewelry is not only rich in intrinsic value but it is also rich in heritage.
For more than 190 years, Reed & Barton has enjoyed a longstanding reputation as one of the country's foremost marketers of fine tableware and giftware. Reed & Barton products are renowned for their superb design and superior craftsmanship. In addition to flatware, stemware and dinnerware, the Reed & Barton name also graces a full complement of unique giftware including picture frames, children's gifts, crystal and metal serveware, Christmas ornaments, and hardwood chests. For stylish entertaining, cherished gifts or simply making everyday a little more beautiful, Reed & Barton is the choice for those with discriminating taste.
Rembrandt Charms is world-renowned for superb craftsmanship and a stunning collection featuring thousands of charm styles. Only Rembrandt has earned the title, The World's Largest Charm Collection by offering each charm style in five different precious metals: sterling silver, gold plate, 10k yellow gold, and 14k yellow and white gold. All Rembrandt products are backed by a Lifetime Warranty.
Paul Maroof founded the Royal Chain Group in 1978. Under his meticulous leadership, he developed his family owned business bringing in his son and daughter as they work diligently together to run, develop, and grow the Royal Chain Group. Mr. Maroof maintains a personal involvement in everything that the Royal Chain Group represents. This commitment has made him the pre-eminent importer of quality jewelry.
Our Mission is to create the most innovative designs and combine top quality workmanship and excellent customer service. Our timeless pieces are elegant and yet designed to be worn everyday.
From the moment in the 1880's that Kintaro Hattori decided to build Japan's first watch, SEIKO has been dedicated to perfection in timekeeping.
Shatterproof, hypoallergenic and bio-compatible, Forge has utilized Tantalum to create the most wearable contemporary metal wedding bands on the market. Because it cuts so easily, Tantalum is also one of the safest metals to remove in an emergency. Characterized by a richly saturated blue-grey color, Benchmark's Tantalum wedding rings are as elegant and luxurious as their gold and platinum counterparts.
Since 1783, Waterford has exponentially expanded its offerings beyond traditional stemware to embrace and complete the luxury lifestyle experience. Today, Waterford brand products include: stemware and barware, fine China & flatware, vases, bowls & centerpieces, collectibles, lighting, chandeliers, wedding and anniversary gifts, paperweights, and holiday ornaments and gifts.

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Happy wedding weekend to this sweet couple! JSJ wishes you a lifetime of happ... Read more

Happy 4th of July! Jimmy Smith Jewelers is closing at 2 pm today and closed Thursday July 4th to celebrate the birth of our nation 🇺🇲🇺🇲🇺🇲 Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

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Shine bright in simulated diamonds this 4th of July! Shop your favorite jewelry pieces to complete your holiday look. #lafonn #lafonnretailer

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Shine bright in simulated diamonds this 4th of July! Shop your favorite jewel... Read more

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Extra special congratulations to Marah (daughter of our very own Lynda Lee Ad... Read more

Congratulations to this beautiful couple on their engagement! Jimmy Smith Jewelers wishes you many moons of happiness and love 💑💍

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Congratulations to this beautiful couple on their engagement! Jimmy Smith Jew... Read more

Beautiful Diamond wedding sets for a remarkable price of only $1200. These won’t last long !

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Beautiful Diamond wedding sets for a remarkable price of only $1200. These wo... Read more

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Happy wedding week to Lauren and Justin! We are honored to be a part of this... Read more

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Happy wedding week to Christy and Lee! Wishing you a lifetime of happiness! Read more

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Best wishes to Elizabeth and Edward! May you have many blessed years together! Read more

We will close today at 1pm and be closed Monday in honor of Memorial Day. Thank you to all who have given their lives for our country!

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We will close today at 1pm and be closed Monday in honor of Memorial Day. Tha... Read more

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Happy wedding week to Katie and Jackson! May love and joy always follow you ... Read more

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Best wishes to Mary Claire and Riley! We hope that your years together are f... Read more

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Sarah and William, we pray that God richly blesses your marriage! Congratula... Read more

Get your 2019 Silver Dollar now for only $30 ! Makes for a great graduation gift 🎓

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Get your 2019 Silver Dollar now for only $30 ! Makes for a great graduation g... Read more

Perfect diamond heart necklace for Mom! Reg. $80 SALE $59.95!!

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Perfect diamond heart necklace for Mom! Reg. $80 SALE $59.95!! Read more

Every girl needs pearls! 3 pieces sets on sale now!

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Every girl needs pearls! 3 pieces sets on sale now! Read more

The beautiful Robin Grant will be here for Jewels and Jazz meet and greet TOMORROW 11:30-1! Register to win VIP tickets to her concert and her new album featuring the hit song Brilliant!

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The beautiful Robin Grant will be here for Jewels and Jazz meet and greet TOM... Read more

New in the store! Croft Avenue leather bags! Starting at $36, these make great graduation gifts or would be perfect to fill with goodies for Mother's Day!

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New in the store! Croft Avenue leather bags! Starting at $36, these make gr... Read more

Fresh selection of Luminox watches in the store! Great grad gift!

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Fresh selection of Luminox watches in the store! Great grad gift! Read more

Catherine Page Trunk Show tomorrow!! 11am-4pm #shoplocal #handcrafted #jewelry

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Catherine Page Trunk Show tomorrow!! 11am-4pm #shoplocal #handcrafted #jewelry Read more

Beautiful jewelry , just in time for Mother's Day and Graduation gifts! Jimmy Smith Jewelers Inc shared a post.

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Gorgeous and fun pieces just in time for Mothers Day and graduation. Don't miss our Trunk Show Event Wednesday from 11am-4pm!

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Gorgeous and fun pieces just in time for Mothers Day and graduation. Don't m... Read more

Come see this Wednesday! Catherine Page Jewelry Knot Necklace (or Bracelet) is a staple piece that is sure to be a favorite!

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Testimonials

Tim Powell

March 6, 2019

Jimmy Ray Smith Jewelers is by far the best experience I’ve ever had with a... Read more

Antonio Miland

June 11, 2019

The friends and family of Jimmy Smith Jewelers is very pleasure, and goes abo... Read more

Jeff Neely

December 19, 2018

Very great sales associates. Everyone was kind and helpful. The merchandise w... Read more

Jennifer Riley

December 16, 2018

Thank you for serving Decatur with Best Customer Friendly Jewelry Store that ... Read more

Debra Parker

March 14, 2019

It's always so nice to visit Jimmy Smith Jewelers. The staff is so friendly a... Read more

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