Family owned and operated since 1973 (256) 353-2512
ENGAGEMENT RING BUILDER
BROWSE GIFT REGISTRY
A. Jaffe is world-renowned for high-quality metals and stones, as well as flawless ring designs. It's no wonder -- the New York-based company has been bejeweling the fingers of brides since 1892. Each gold or platinum engagement, wedding and anniversary ring is individually designed and handcrafted to perfection. An A. Jaffe ring is a piece that will be treasured now and forever. For more information, visit www.ajaffe.com.
Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our family owned business has had a commitment to manufacturing the best in fine diamond jewelry for nearly a century. Our quality and workmanship is unsurpassed and our styling is legendary. Our knowledgeable and experienced staff selects only the most brilliant diamonds to be meticulously hand set into exquisite, handcrafted Allison-Kaufman diamond jewelry.
With over 500 bracelets from which to choose and made in the USA using recycled metals, Angelica offers easily adjustable bracelets with charms that let a woman show how she feels, what she believes in and who she is. Angelica is from the Royal Chain Group, a 35-year-old, 2nd generation family-owned company and one of the countrys leading and most respected manufacturers of jewelry. In addition, $.25 of each bracelet is donated to Generation Rescue, a national organization committed to improving the quality of life for those affected with autism.
Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum. Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a 6 step quality control process to ensure that your wedding ring will last for generations.
Carizza features some of the most intricate pieces from our diamond bridal collection. Every piece is masterfully handcrafted and embodies a sense of artistic expression that is sure to excite even the most discerning clientele. Each Carizza design is available in a select choice of precious metals.
In 1947, Nicholas DeCristofaro Sr., a hard working tool maker by trade, decided to venture into the jewelry industry. In 1965, he founded the Carla Corporation. Nicholas, along with his son-in-law Ralph V. Fleming Jr., built a dynamic precious metal jewelry manufacturing business. Today, his grandsons, Ralph V. Fleming III and Brian Fleming carry on his legacy.
Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates 'Better Starts Now,' searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Citizen Naismith Trophy, National Merit Scholarship and Good360.<br><br>As a 'citizen of the world' we bear the responsibility to help cultivate positive change and on-going evolution to our craft. For over 40 years, CITIZEN's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy. Using a renewable natural resource instead of filling our landfills with discarded watch batteries.
With over 25 years of experience, Color Merchants is a leading supplier of diamond and gemstone jewelry. Their stunning collections range from classic birthstone pieces to their signature Dashing Diamonds line which features intricate diamond pendants and earrings. Their highly trendy collections consist of some of the finest diamond and color jewelry, which are priced very affordably.
Our Forge line features contemporary metal wedding rings are created from some of the earth's most indestructible materials. From classic styles to innovative lasered designs, the Forge line of wedding rings offers a contemporary spin on a traditional symbol of love.
Cultured Pearls are one of the most intriguing, stunning and beloved gems in the world. Imperial cultured pearls are fashioned into jewelry using a wide variety of pearl types. With Akoya pearls, Tahitian pearls, South Sea pearls, freshwater pearls, and Keshi pearls, you can clearly see what makes this collection Imperial.
Lafonn offers extravagant handcrafted designs in sterling silver, handset with the worlds finest simulated diamonds. Unsurpassed quality and dazzling perfection are the foundation of Lafonn's brilliance and fire. As a design house and manufacturer with over 30 years of experience in the art of fine jewelry, Lafonn is proud to offer our collection of couture sterling silver jewelry. The moment you touch and handle our jewelry, you will experience the difference. Lafonn products give the opportunity to own a beautiful, well made piece of jewelry at a price that is within reach.<br>
Experience the Italian artistry and craftsmanship by Leslie's, complementing bold styling and elegance. This premier jewelry collection features a variety of timeless, traditional, and fashion-forward trends in 14k gold, 10k gold, and sterling silver, with designs available in bracelets, bangles, pendants, necklaces, rings, earrings, charms, chains, and more.
Lily and Laura® Bracelets are hand crocheted by village artisans in Nepal bead by bead, while working in the comfort of their homes and in the sunshine on their rooftop decks with their families nearby. Only the finest Matsuno glass beads are used in every Lily and Laura bracelet and because each bracelet is handmade, no two are exactly alike.
Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches. <br>
As a Master IJO Jeweler, we practice strict ethical values that concern trust, integrity, expertise, and honesty. The Master IJO Jeweler Collection is a result of IJO designers who work together to join magnificent craftsmanship with elegant designs. This collection of fine jewelry is exclusive to Master IJO Jewelers.
The Collection includes hundreds of different beads that allow you to &quot;get personal&quot; and create unique jewelry reflecting your own individual style. The beads are designed and produced in Europe featuring Italian Murano Glass, Onyx, Mother of Pearl, Sterling Silver, Gold and Bronze. The possibilities are endless as to what each bracelet, necklace or earrings can look like. You start with just one bead and add additional beads as desired. Arrange and change the beads to compliment any fashion wardrobe of the day. The Collection offers a stopper system that creates segments allowing each bead to move independently as you move your wrist. Change just one segment or the entire piece; the inspiration is left to your imagination.
Literally born into the world of jewelry, Phillip Gabriel Maroof the designer behind Phillip Gavriel founded his collection after studying in Florence, Italy. The beauty and history of the Renaissance intensified his already developing design sensibility and became the catalyst in launching his passion. Every piece of jewelry in the collection tells a story and comes from the heart. The collections are inspired by an important part of Phillip himself, whether it be a place he has travelled to, or simply something beautiful he experienced. Crafted in gold, sterling silver and precious gemstones, Phillip Gavriel jewelry is not only rich in intrinsic value but it is also rich in heritage.
For more than 190 years, Reed & Barton has enjoyed a longstanding reputation as one of the country's foremost marketers of fine tableware and giftware. Reed & Barton products are renowned for their superb design and superior craftsmanship. In addition to flatware, stemware and dinnerware, the Reed & Barton name also graces a full complement of unique giftware including picture frames, children's gifts, crystal and metal serveware, Christmas ornaments, and hardwood chests. For stylish entertaining, cherished gifts or simply making everyday a little more beautiful, Reed & Barton is the choice for those with discriminating taste.
Rembrandt Charms is world-renowned for superb craftsmanship and a stunning collection featuring thousands of charm styles. Only Rembrandt has earned the title, The World's Largest Charm Collection by offering each charm style in five different precious metals: sterling silver, gold plate, 10k yellow gold, and 14k yellow and white gold. All Rembrandt products are backed by a Lifetime Warranty.
Paul Maroof founded the Royal Chain Group in 1978. Under his meticulous leadership, he developed his family owned business bringing in his son and daughter as they work diligently together to run, develop, and grow the Royal Chain Group. Mr. Maroof maintains a personal involvement in everything that the Royal Chain Group represents. This commitment has made him the pre-eminent importer of quality jewelry.
Our Mission is to create the most innovative designs and combine top quality workmanship and excellent customer service. Our timeless pieces are elegant and yet designed to be worn everyday.
Shatterproof, hypoallergenic and bio-compatible, Forge has utilized Tantalum to create the most wearable contemporary metal wedding bands on the market. Because it cuts so easily, Tantalum is also one of the safest metals to remove in an emergency. Characterized by a richly saturated blue-grey color, Benchmark's Tantalum wedding rings are as elegant and luxurious as their gold and platinum counterparts.
Since 1783, Waterford has exponentially expanded its offerings beyond traditional stemware to embrace and complete the luxury lifestyle experience. Today, Waterford brand products include: stemware and barware, fine China & flatware, vases, bowls & centerpieces, collectibles, lighting, chandeliers, wedding and anniversary gifts, paperweights, and holiday ornaments and gifts.

CREATE YOUR OWNSTART A CUSTOM PROJECT

Facebook
Jimmy Smith Jewelers will be closed Saturday Sept. 5th 2020 Sunday Sept 6th 2020 and Monday Sept 7th 2020 for Labor day weekend.

Status Update

Jimmy Smith Jewelers will be closed Saturday Sept. 5th 2020 Sunday Sept 6th 2... Read more

It was an honor be a part of this special piece! Engraved semi-automatic Glock 43 slide, “In Memory of...” We are able to add personal touches to specific areas of firearms. Call us for more details!

New Photo Posted

It was an honor be a part of this special piece! Engraved semi-automatic Gloc... Read more

14K Trinity cross necklaces! Custom made in our store!

New Photo Posted

14K Trinity cross necklaces! Custom made in our store! Read more

Due to the New Normal our New Hours: Starting June 1st 2020 Tuesday through Friday 10:00 AM until 4:00 PM. Saturday 10:00 AM until 2:00 PM CLOSED SUNDAYS AND MONDAYS Hopefully we will be able to go back to our normal hours someday? Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

Status Update

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

First and Foremost the last 2 months have been very painful but in some ways peaceful thanks to our many loyal family or some say customers...We have reopened May 1st with a very small but dedicated employee count. JSJ will close Saturday May 23rd Sunday May 24th and Monday May 25th for Memorial Day 2020. JSJ will reopen Tuesday May 26th regular hours if we can get everyone back to work! Thank you and God Bless Jimmy Ray Smith Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

New Photo Posted

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

Jimmy Smith Jewelers will reopen Friday May 1st 2020. 10:00 am until 2:00 pm Please be patient as we navigate this new way of doing business. Thank you Jimmy Ray Smith Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

Status Update

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

Jimmy Smith Jewelers thanks all who are working to keep us safe and well during this crisis. We will get through this together. Jimmy Smith Jewelers Inc is with Wendy Farris Smith and JimmyRay Smith at Jimmy Smith Jewelers Inc.

New Video Posted

Jimmy Smith Jewelers Inc is with Wendy Farris Smith and JimmyRay Smith at Jim... Read more

Time to shine stay safe 🙏

Status Update

Time to shine stay safe 🙏 Read more

Happy Monday Decatur We are all still well and staying safe! See you soon Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

New Photo Posted

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

New Link Posted

Decatur, our home. Our community. Our family. We are all in this together! ... Read more

#lovey

New Photo Posted

#lovey Read more

Please everyone stay safe and let's kick this virus butt! Hopefully we will be able to open soon (May 1st 2020 for now?) Jimmy Ray Smith Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

Status Update

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

Hopefully everyone is staying safe! Still closed until we get the ok that we will be safe.

Status Update

Hopefully everyone is staying safe! Still closed until we get the ok that we ... Read more

March 25, 2020 GOOD AFTERNOON DECATUR ALABAMA With the growing concern surrounding the COVID-19 Virus, Jimmy Smith Jewelers Inc. has made the decision to close until April 6th 2020 or until we can ensure the health and safety of our staff and customers. All your repairs and merchandise will be locked in our vaults. Please reach out to JSJ via email, Facebook, telephone etc. jray@jsmithjewelers.com 256-353-2512 Best Wishes and Prayers for health and safety to you, your loved ones and our staff. Jimmy Ray and Wendy Farris Smith Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

Status Update

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

need a distraction?? we’re unpacking new arrivals at JSJ!!

New Photo Posted

need a distraction?? we’re unpacking new arrivals at JSJ!! Read more

Due to the global spread of Coronavirus (COVID-19), many people have increased their use of hand sanitizer. We know it disinfects, but what else is it doing to your jewelry? 1. Is hand sanitizer safe for jewelry? Generally speaking, hand sanitizer is safe for all hard stones and precious metals such as silver, platinum, titanium and other plated rings. 2. What pieces can be harmed by hand sanitizer? If the ring contains soft stones like pearls or opals, the alcohol in the hand sanitizer could damage them. In addition to possibly damaging soft stones, the additional ingredients in hand sanitizer will dull the shine. 3. What can you do? First and foremost, health and hygiene are always more important than any piece of jewelry, we don’t discourage the use of hand sanitizer. Instead, we encourage you to use our custom jewelry care line! The surfactants in the cleaner will gently remove buildup of oils and grime, restoring the jewelry’s natural sparkle and shine. Our cleaner is safe for daily use, so you can use it as much as is needed. If your rings do contain soft stones, we advise you to remove rings before applying hand sanitizer. Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

New Photo Posted

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

Jimmy Smith Jewelers Inc updated their profile picture.

New Photo Posted

Jimmy Smith Jewelers Inc updated their profile picture. Read more

A little something to match the sunshine we are enjoying today ! #pearcutdiamondring #northalabamadiamondcenter #foreversunny

New Video Posted

A little something to match the sunshine we are enjoying today ! #pearcutdiam... Read more

1 Necklace 3 Ways! Swipe left to see why we love it! #ellejewelry #jimmysmithjewelers @ Jimmy Smith Jewelers Inc Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc.

New Photo Posted

Jimmy Smith Jewelers Inc is at Jimmy Smith Jewelers Inc. Read more

Sweet gift for a rainbow baby! Your choice Earrings or Necklace SALE $199!! 14K & Genuine Gemstones ❤️🧡💛💚💙💜

New Photo Posted

Sweet gift for a rainbow baby! Your choice Earrings or Necklace SALE $199!! ... Read more

Open 10-5 today! Let us take care of the little details for you! ❤️

New Photo Posted

Open 10-5 today! Let us take care of the little details for you! ❤️ Read more

Kisses & Carats ❤️💎 #jimmysmithjewelers #beminevalentine #valentines #diamonds

New Video Posted

Kisses & Carats ❤️💎 #jimmysmithjewelers #beminevalentine #valentines #... Read more

New Link Posted

Read more

Instagram

Testimonials

Michael Curl

April 10, 2021

Jimmy Smith Jewelers is a local second generation family owned business. When... Read more

L A Bates

June 4, 2021

The BEST jewelry store you’ll find! Everyone is ALWAYS so friendly and help... Read more

Lisa Martin

May 26, 2021

Fabulous customer service and friendly staff. I have called and described a p... Read more

Kenyon Smith

June 15, 2021

Jimmy Ray and his amazing staff go above and beyond to make sure everything i... Read more

riley garmon

April 20, 2021

Great place great prices. Wendy is the nicest lady and helped with my first t... Read more

Austin M.

10/29/19

Jimmy Ray, and the Jimmy Smith Jewelers team were outstanding when it came ti... Read more

LOADING...