About Us

NORTH ALABAMA'S FAMILY OWNED DIAMOND CENTER SINCE 1973

Independent Jewelers Organization (IJO), Gemological Institute of America (GIA)

Master IJO Jeweler with Master Bench Jewelers, with IN-HOUSE Service Department.

Accredited Member North Alabama Better Business Bureau (A rating)

DIAMONDS Imported direct from our cutters in Antwerp, Belgium

No Interest Financing with approved credit

We value your trust, and strive for the best possible service for all transactions. 

The cornerstone of our success is building relationships with satiisfied customers.